Sorbonne
GREGOR Lab
Lab Presentation
Team
Research Themes
Axes of Research
Governance
Marketing
Management tools
Restructuring
Social Responsability
Risk and Decision making
The PhD
The doctoral formation
PhD students
Doctors
Members
GREGOR's members
Core Faculty
Associate members
Publications
Working papers
Articles
Books
Chapters in Books
Conference papers
PhD, Qualif° to direct research
Research Reports
Chairs
What is chair?
The MAI chair
The EPPP chair
The Marques and Valeurs chair
Research Contrats
What is a research contracts?
Presented by axes
Presented by list
Events
GREGOR Events
Scientific Events
Plenary GREGOR Lectures
Themated Seminars
News
Contacts
Links
Working papers
Articles
Books
Chapters in books
Conference papers
PH.D. & Qualification
to direct
research
Research reports
Dernières publications
Presentation
Authors
Year of publication
2012
2011
2010
2008
2007
2006
2005
2004
2003
2002
2001
1994
RSS
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
PUBLICATIONS - Working papers
Ci-dessous les 12 dernières publications. Pour en voir davantage utilisez le menu des auteurs / années.
G. MICHEL, J. VERGNE (2002),
2002-01 : La construction du capital-marque d'une e-brand : une étude exploratoire
Cahiers de recherche - GREGOR
